Sitting at a keyboard and typing is only a small part of the industry in which we all work. We’ve all volunteered to participate in The Business of Writing, yet most of us either miss or ignore a major component of what it is we must do to become successful at the craft of writing. That’s marketing our novels. I’m sorry to say, if we ever wish to derive enough income to worry about from those many hours staring at a computer screen, we need to learn how to market, or get the word out about, your writing.
Marketing leaves a bad taste in people’s mouths and I think it’s because they either don’t understand what it is or how to do it. Many people confuse marketing with sales and envision themselves having to don a used car salesman’s plaid coat to hawk their books. Not true. Marketing is simply letting people know your novel or book, exists. In fact, today’s marketing is all about the soft-sell. You establish yourself as someone to know and your prospective readers sell themselves.
Once you decide to market your wares, you have two major choices from which to choose. Hire a professional or do it yourself. Hiring a professional like BookBuzzer or TheCreativePenn is an excellent idea, but it takes money. A quality marketing expert is worth their weight in gold, but like anything else, you’ve got to have the money to make the money. Should you choose to do it yourself, you’re facing quite a row to hoe, but it’s doable for anyone with a bit of time, willingness to learn, dedication and a propensity toward hard work. Today, I’ll offer you a few of the best tips for marketing your book on your own.
First of all, like any endeavor, you need both knowledge and a goal. Your goal is easy. Indentify your target market, those people who might buy your book. Well, it’s a bit more involved than that as you also need to know their demographics such as where they live, how much they earn, their ages, their genders and the like. You should have derived this information even before writing, but developing your market is first and foremost. How to determine your market is beyond the scope of this article, but post your questions and I’ll be glad to help.
Once you have your target market identified, how do you reach them? Well, today the secret lies hidden within technology. It offers us exciting, inexpensive and effective avenues by which to reach your market.
Your first marketing step as a writer involves blogging. It’s today’s preferred methodology to getting noticed. Check out Wordpress or Blogspot for no cost options. Read this article for ideas on how to build your blog readership.
You should also get involved with Twitter and probably Facebook. If you write nonfiction, consider Linkden, too. Identify your specific target within these sites and learn how to use social networking to your advantage. Readers are more prone to purchase your book if they know you as a person. Be cautious however, and don’t’ introduce them to too many of the skeletons in your life. They don’t want to know you that well.
Become a member of niche market sites like Chowhound.com (food and feasting), LibraryThing.com (books & novels) and Yelp.com (metropolitan trends cities). It’s here you’ll find people interested in your genre of writing.
Participate in other writers’ blogs. This is quite effective in enhancing your viral growth as it exposes you to a wide number of people with whom you’d not normally connect.
Publish articles to sites such as Ezine, Scribd and Isnare. They might develop readership numbers that will amaze you. Be sure to have a resource box at the end of your articles listing all those many ways people can reach you.
Learn to use Google Analytics. This will inform you as to who refers readers to you. Visit those blogs and get involved. As long as you leave links as to how they can find you, this is a another proven method to build your audience.
Be sure to educate yourself on the use of keywords. Strong keywords allows Internet uses to find your blog, your web site and other tools you employ to sell your books. A bit of research on the Internet will teach you all you need to know about them.
Search out the better book reviewers. Word of Mouth will sell more books than anything else. Review Amazon’s Top 1,000 Reviewers and ask those interested in your genre to put out a good word for you.
Do you belong to a church? Live in a condo association? Edit their newsletters and everyone there will learn you’re a writer.
If you work these and other avenues well they can help to get your book sold. Yes, it takes time, knowledge and effort, but without either professional on hands-on marketing, your book will likely languish.
Best of luck with your marketing efforts and let me know if you have any questions.
In the mean time, I wish you only best-sellers.
C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”
Friday, February 26, 2010
Tuesday, February 23, 2010
How to Structure Your Story
When some novelists sit down to write a book, they begin within a general feel for their story and characters then sit down to write. The book sort of takes shape, fills in and reaches its culmination of its own accord. This technique is the one I’ve used to date. The problem is it calls for much editing after the first draft. In my current manuscript, “Born to be Brothers,” I’m on my sixth major edit and only yesterday determined a seventh is needed.
Other writers organize their thoughts into a formal outline with all plot points scripted, every character fleshed out to the level of ear hair, all imagery constructed and each subplot developed in full. This method requires less editing after the first draft but more thought beforehand.
I think it’s obvious the method one chooses is determined by the writer’s personality.
There is a third option for those who are more organized than I and less ordered than God. It’s called by a number of names but is often known as the Three-Act Structure. In general terms, it dictates a story has three distinct sections. Without surprise, you’ll find these “acts” are the beginning, middle and end.
Many say this is an arbitrary division of a story and has no real value within writing. They indicate the story revolves around the main conflict and how that conflict is resolved. To be honest, I see their point. However, I think organizing does help us to stay focused, especially those writers new to the industry. With that in mind, I’ll offer this and hope you’ll feel free to do with it as you wish.
I did a bit of research and found the early Greek stories consisted of only one act while the Romans settled on five. I couldn’t determine why they the numbers differed, but regardless, today we utilize three acts. As mentioned before, the acts comprise the beginning middle and end of your story or as I prefer, the Set-up, the Confrontation and the Resolution.
When I wrote the first draft of my current manuscript, I’d not given any thought to the three-act structure. However, as it turned out, the novel naturally fell into the Set-up, Confrontation and Resolution pattern. The Three-Act Structure seems to fit the human mind’s need for logic and may well be a natural storytelling methodology.
Although this is quite arbitrary, I’d guess you’d break up a hundred-thousand word novel into something like a twenty-five thousand word Introduction, a fifty thousand word Confrontation and a twenty-five thousand word Ending.
The Three Act Structure allows writers who don’t do a great deal of outlining to create a first draft with more efficient pacing. It gives them a feel for when to move from one part of the story to the next. This structure should also help eliminate the sagging middle, which is often caused by incorporating too much information too early in the manuscript.
The Set-up is designed to introduce your major characters, setting and premier conflict point. You might also toss in a subplot or two in this section. (For more on subplot, read my post from yesterday.) By the end of this section you’d have identified your detective, his lovely assistant, the murderer and the victim. There would be some action, a secret or two and maybe even an erotic innuendo here or there. However, the secret to the Set-up is it ends when your first major plot point, the hero’s great conflict, expels him from his normal life.
The Confrontation is all about thickening the plot. Think escalating tension and conflict, allies and enemies and character growth. It develops by way of the myriad of obstacles your protagonist faces and the many lessons he must learn in order to defeat the villain, whomever or whatever he may be. This is that part of your story where your second major plot point, the confrontation with the Big-Bad-Wolf, threatens. The formal confrontation takes place during Act Three.
The End is where the great villain is confronted and defeated. This section finalizes when you tie up all the loose ends and answer all the nagging questions you forgot to earlier. It is in this act you send your triumphant hero home to the welcoming arms of his lovely assistant - the very one your reader thought had died during the Confrontation.
By expending the energy to first classify your story into the Three Act Structure, you just might save yourself some of the backside editing with which I’m faced.
For more about how to structure a story, read my post titled “Storytelling in 12 Easy Steps.”
In the mean time, know I wish for you only best-sellers.
C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”
Other writers organize their thoughts into a formal outline with all plot points scripted, every character fleshed out to the level of ear hair, all imagery constructed and each subplot developed in full. This method requires less editing after the first draft but more thought beforehand.
I think it’s obvious the method one chooses is determined by the writer’s personality.
There is a third option for those who are more organized than I and less ordered than God. It’s called by a number of names but is often known as the Three-Act Structure. In general terms, it dictates a story has three distinct sections. Without surprise, you’ll find these “acts” are the beginning, middle and end.
Many say this is an arbitrary division of a story and has no real value within writing. They indicate the story revolves around the main conflict and how that conflict is resolved. To be honest, I see their point. However, I think organizing does help us to stay focused, especially those writers new to the industry. With that in mind, I’ll offer this and hope you’ll feel free to do with it as you wish.
I did a bit of research and found the early Greek stories consisted of only one act while the Romans settled on five. I couldn’t determine why they the numbers differed, but regardless, today we utilize three acts. As mentioned before, the acts comprise the beginning middle and end of your story or as I prefer, the Set-up, the Confrontation and the Resolution.
When I wrote the first draft of my current manuscript, I’d not given any thought to the three-act structure. However, as it turned out, the novel naturally fell into the Set-up, Confrontation and Resolution pattern. The Three-Act Structure seems to fit the human mind’s need for logic and may well be a natural storytelling methodology.
Although this is quite arbitrary, I’d guess you’d break up a hundred-thousand word novel into something like a twenty-five thousand word Introduction, a fifty thousand word Confrontation and a twenty-five thousand word Ending.
The Three Act Structure allows writers who don’t do a great deal of outlining to create a first draft with more efficient pacing. It gives them a feel for when to move from one part of the story to the next. This structure should also help eliminate the sagging middle, which is often caused by incorporating too much information too early in the manuscript.
The Set-up is designed to introduce your major characters, setting and premier conflict point. You might also toss in a subplot or two in this section. (For more on subplot, read my post from yesterday.) By the end of this section you’d have identified your detective, his lovely assistant, the murderer and the victim. There would be some action, a secret or two and maybe even an erotic innuendo here or there. However, the secret to the Set-up is it ends when your first major plot point, the hero’s great conflict, expels him from his normal life.
The Confrontation is all about thickening the plot. Think escalating tension and conflict, allies and enemies and character growth. It develops by way of the myriad of obstacles your protagonist faces and the many lessons he must learn in order to defeat the villain, whomever or whatever he may be. This is that part of your story where your second major plot point, the confrontation with the Big-Bad-Wolf, threatens. The formal confrontation takes place during Act Three.
The End is where the great villain is confronted and defeated. This section finalizes when you tie up all the loose ends and answer all the nagging questions you forgot to earlier. It is in this act you send your triumphant hero home to the welcoming arms of his lovely assistant - the very one your reader thought had died during the Confrontation.
By expending the energy to first classify your story into the Three Act Structure, you just might save yourself some of the backside editing with which I’m faced.
For more about how to structure a story, read my post titled “Storytelling in 12 Easy Steps.”
In the mean time, know I wish for you only best-sellers.
C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”
Monday, February 22, 2010
The Power of Subplot
Listen to the podcast of the article HERE.
To understand subplot, let’s first delve into the concept of plot. The main plot is the framework or storyline of a novel. It is the series of events that happen to your protagonist. In most novels, it can be summed up in one sentence. Think about Margaret Mitchell’s book, “Gone with the Wind.” Can you compile those many pages into a single sentence? I have no idea what Margaret Mitchell’s one-liner might be, but I’ll give it a go. How about something like this? A genteel woman of the old South must learn to cope with the ravages of civil war.
To understand subplot, let’s first delve into the concept of plot. The main plot is the framework or storyline of a novel. It is the series of events that happen to your protagonist. In most novels, it can be summed up in one sentence. Think about Margaret Mitchell’s book, “Gone with the Wind.” Can you compile those many pages into a single sentence? I have no idea what Margaret Mitchell’s one-liner might be, but I’ll give it a go. How about something like this? A genteel woman of the old South must learn to cope with the ravages of civil war.
In like manner, subplots are lesser series of events that interweave within the main story. They, too, can be subjected to the compression of a one-liner. Looking to “Gone with the Wind” again, we find a number of subplots that Ms. Mitchell melded into her novel. For example, before and after the war, Scarlett’s love for Ashley as well as Rhett creates great conflict in her life. She also deals with a relationship with Melanie, Ashley’s wife and even a father who has slipped into insanity.
When you interject subplots into your novels, keep in mind they must maintain a direct connection to the main plot. They add substance and enrich the main story as they interlace within it by way of their relation to it. They do not stand on their own nor do they, as a rule, have a direct impact upon the plotline. Look at it in this light. If your plot is a haunted house, the subplots would be the ghosts that waft from room to room. They are part of the house, but the house stands with or without them.
I see two key reasons to interject subplots into your novels. They offer character contrast as well as enhanced conflict. My current manuscript, “Born to be Brothers,” is about the love triangle between two men and a woman. One of the subplots comes into play when war breaks out and the three must decide where their loyalties lie. War brings out the differences in people every time and increases conflict by its very nature. For another example of conflict offered by subplots, consider the Harry Potter series. The story is about Harry, of course, but interwoven is a subplot based on Hermione’s crush on Ron. Though Harry’s adventures continue unabated, the girl’s sentiments toward Ron take over entire scenes at times.
This brings us to the structure of subplots, which have the same configuration as your story and its major plotline. That is, they have starting points, middle points and outcomes. Within this, they have turning points, moments of great peril and questions answered. Yet, despite everything, they consume less of your word count than the main plot.
Should you decide to introduce a number of subplots, keep in mind one is premier to the others. You should have one foremost subplot and a couple others of lesser impact. A general rule is to have at least one scene relating to the subplot(s) in each act. (Most stories have three acts, but that’s another post altogether.)
One aspect of subplots I appreciate is they allow a lesser character to take on a larger role when the major plotline fails to offer that opportunity. Think of Prissy, the house slave who lied about her experience with “birthing babies” in “Gone with the Wind.” That minor subplot holds much more of our memory than it deserves when you consider its relation to the major plot line of that book.
Subplots, should you wish, can have a major impact on the main plot and are most effective at this when placed at the end of the story. For example, If you’ve read the original Frankenstein, you know a servant girl hovers about the story almost without purpose. In the end, however, the mad doctor uses her body to create a creature-wife for the monster. A very minor character turned into a major subplot at the conclusion of the novel.
Now, would you like to know the true secret to a subplot’s power? They are all about relationships. I’ll bet the light just went on for some of you, didn’t it?
As an author and writer, you can embellish your story with depth and life by the effective use of subplots. Take some time to intertwine them in your books and your readers will appreciate your extra work.
Until we speak again, I wish you only best-sellers.
C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”
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