How to Write Your Novel's Hook-Line

by C. Patrick Schulze

To listen to a podcast of this article, click HERE.

A hook-line is a one or two sentence summary of your novel. Although the term, “hook-line” is singular, it may consist of two sentences, but it should probably be no longer than that. It is the high-concept of your novel compressed into a few words and should enable your target audience to grasp your storyline at once. Think of it as an elevator speech for your novel or as a teaser on its dust jacket. You might even consider it a marketing tag-line.

The purpose of your hook-line is to grab someone’s attention and encourage them to learn more about your novel. The secret to it, however, lies in its hidden sales pitch. That pitch should suggest your novel is something they would want to buy. You’ll see what I mean when we outline the five elements of your hook-line.

Why do you need a hook-line? Well, consider the target market, or audience, you’ll want to develop for your novel. Your initial market is comprised of a single person, an agent. In this person’s case, your hook-line will often be the opening line of your query letter. Your hook-line should spark their curiosity in some way and persuade them to learn more about your novel. It should do the same with an editor, a publicist, wholesale book sellers, retail book buyers and eventually the consumer or reader.

So, how does a writer create their hook-line? It’s not as difficult as you might think as it need not encompass your entire storyline, just some critical aspects of it. All you need is enough information to peak someone’s interest. If you cover the five fundamental elements of a hook-line, you’ll be all right. The premier elements of your hook-line are listed below.

1. Character: Who is your hero and what does he want?

2. Conflict: What is it that keeps your hero from his goal?

3. Uniqueness: What makes your novel stand out from all the others?

4. Setting: Insure your setting, or at least your genre, is obvious.

5. Action: Your hook-line needs to at least promise excitement. 

Can you see how these five components would have the potential to tweak an agent’s or a reader’s curiosity? Might a compelling description that highlights these points encourage them to buy your book? If you know much about selling, you’ll realize it just might.

Let’s take a look at the tag line for my current manuscript and see if it fits the criteria.

Though Jak and Clay share a camaraderie known to few but brothers, each falls in love with Kate and requests her hand in marriage. Despite her choice of one, their brother’s bond remains intact until the American Civil War threatens and forces them to decide whether their loyalties lie with love, with friendship or with their nation.

Let’s evaluate this to see if it fits the criteria outlined above.

Character(s):

Jak is our hero and he wants to hold onto his friendship with Clay and have Kate for his wife. He also requires an honorable decision as to his personal loyalties when the war erupts.

Core Conflict:

This is the decision the characters must make relative to the war and their relationships.

Uniqueness:

How many love triangles do not tear apart the relationships? The fact the three remain close is most unusual.

Setting:

This novel takes place during the mid-nineteenth century in America, which is shown by the outbreak of the Civil War.

Action:

We have three lives that revolve around the love triangle, the war and the decision they all must make.  

Do you agree or disagree this covers the five critical elements required of a hook-line? Have you come up with your hook-line as yet and would you care to share? I’d love to see it.

Until we meet again, you know I wish you only best-sellers

C. Patrick Schulze

Author of the emerging novel, “Born to be Brothers.”

How to Find Your Agent

by C. Patrick Schulze

To listen to a podcast of this article, click HERE.

Most of us understand the passage to shelf space at the major book retailers is best realized by way of agent representation. And whether a writer wishes to admit it or not, each of us at least fantasizes about seeing our titles on the stores’ shelves.

So, how does an author find an agent to offer representation? This isn’t so difficult, though it does take time and effort.

It goes without saying you first must have mastered the craft of writing, with all that entails, and have that well-written book or novel completed. After all, an agent can’t ask to represent you unless you have a quality product they can sell for you. However, once you’ve traversed that long, arduous path of writing, it’s time to look for your agent.

A first priority is found in your professionalism. Few louts will ever receive an offer. Think of it from the agent’s perspective. Would you rather work with an idiot or a professional? So would they.

Next, you need to take the time to focus on the right kind of agents. Take careful aim at those suitable agents who might offer you the best chance of representation. The shotgun approach, that is querying every agent that might still live and breathe, will only waste your time, ego and money, not to mention the time and money of the various agents. Your purpose is to identify those agents who are most suitable to your novel or book, those who represent your genre. 

Here are some tips on how to find the right agents.

If you’re unpublished to date, a great way to find your agent is at writers’ conferences. (Check out James River Writers for a great one in central Virginia, USA.) Focus on those agents who represent your genre and those with whom you’re a match on a personal level. Don’t forgo the personality match. It’s kind of like getting married to the wrong person.

There are any number of literary publications that can point you toward that perfect agent. They include, Writer’s Market, Literary Marketplace, Publisher’s Weekly, Writer’s Digest Magazine and the current Guide to Literary Agents. Pick up or check out these and other literary sources at your local library. All of these publications can assist you to identify those agents who might be interested in your novel.

Review books of those authors who write in your genre, then read the acknowledgment section. Quite often a novelist will mention their agent in this part of their novel. Those identified are, without question, agents who accepts your genre.

The Internet is loaded with sites to help you find that one agent you need. Consider Agent Query, or The Society of Authors’ Representatives . Google “literary agents” and see what else you might find.

Network with other writers. Join a local writers’ group or two and become active in those groups. Being active is the secret to become known within these organizations. The membership should include a number of published authors and after they get to know you, they may be willing to introduce you to their agents.

Join one or more of the hundreds of national and international writers’ associations such as Poets and Writers, National Association of Women’s Writers or The Association of Writers & Writing Programs. Take the time to insure the groups you join are useful to you. Again, after they get to know you and your work, these members may be willing to pass your name along to their agents.

In time, you’ll have a list of potential agents developed. Once you do, organize it according to those who best suit your needs. If you’re an aspiring author, the secret is being honest with yourself. Look first to those who don’t represent the biggest names in the business. Try to find those agents with a bit of experience, but who still seek new authors to represent within your genre.

Once your list is complete and organized, it’s time to query. After that, it’s time to wait. On them, not on your writing. It can take months to hear from an agent, so here is where your mother’s warning comes into play: patience is a virtue. In the mean time, work on your next novel, enhance your education and so on. Just keep writing.

Once you do receive that first exhilarating call, be particular. The wrong agent can be worse than no agent at all.

Best of luck with your agent search and know I wish for you only best-sellers.

C. Patrick Schulze

Author of the emerging novel, “Born to be Brothers.”

The Keys to Effective Dialogue in Novels

by C. Patrick Schulze

To listen to a podcast of this article, click HERE.

Dialogue is one of the premier aspects of your novel and every word of it should have a reason as to why it exists within your manuscript.

The reasons for dialogue in a fiction are varied, with the major goals listed below. 

1.  Provide backstory 
2.  Reveal a character’s personality, internal conflicts or mental state 
3.  Establish the tone or mood of a particular point in your story 
4.  Provide for character motivation 
5.  Build reader empathy 
6.  Build or expand on conflict 
7.  Move the plot forward 
8.  Increase or decrease the pace of your novel 
9.  Tweak the reader’s memory of past events within the novel 
10. Foreshadow Event yet to happen

If your dialogue does not perform one or more of the above functions, you can most likely delete it from your manuscript. A good test is to read the scene without the questionable dialogue and see if your story, or any critical plot points, are affected. If they are not, cut the dialogue.

Here are some tips for creating better dialogue.

Punctuation Counts

I hate to say this, but punctuation is key to effective dialogue. If you do not follow grammatical rules, your dialogue may not read as intended.

A quick example:

            “Maggie said No I will not go with you.”

In this case, it’s difficult to understand if Maggie said the words or if someone else said Maggie said them. This distinction may have quite the effect on your story. As written, it holds little or no tension, whereas in the corrected sentence below, it implies danger and a more exciting plot.

            Maggie said, “No! I will not go with you.”

For more on dialogue punctuation, read THIS blog post.

Dialogue is Different

Dialogue happens when a character speaks, of course, but the secret is to not write so your characters speak the way people do. The secret is to write so it sounds like people speaking. It’s a tricky thing to do, but an essential aspect of writing effective dialogue.

You’ll find people speak in clipped sentences peppered with, “um’s” and “ah’s” and the like. You’ll also find they speak in incomplete sentences, incomprehensible grunts and all sorts of other communication you cannot use in your manuscript. Further, and this is fact, ninety-five percent of the time people don’t answer the question asked. (Yeah, that’s true.) If you were to write as people speak, your reader would get bored at once and put down your book. Worse, they’d not recommend it to others.

So, how do you interpret speech to read as effective dialogue? The secret to translate natural linguistics into dialogue is, cut all the dull parts. (I think it was Alfred Hitchcock who first penned that phrase.) If you study the way people speak, you’ll learn the dull parts are most of what they say. Once you’ve identified and eliminated all the inconsequential words, which is most of any actual discussion, you’ll be left with the meat. And the meat is all that goes into your novel.

Here’s an example of how a real conversation might sound and how it could be altered to read as effective novel dialogue:

John said, “What did you do today?”

Mary answered, “Uh, nothing really. I went to the store, bought a pair of black slacks. What did you do?”

“Not much.”

“Oh, by the way, did you know I ran into Sara while I was shopping?”

“Sara!” John was surprised to hear her name.

When you read this exchange, you’ll notice the tension rose when Mary mentioned Sara’s name. In that case, Sara is the turning point to this exchange and the only part of this conversation necessary for novel dialogue.

If you compare their conversation with the purposes of dialogue listed above, you’ll see much of this exchange need not be included in your novel. If you eliminate the “dull parts” the result would cut fifty-one words to twenty-one and might read as follows:

John said, “What did you do today?”

Mary answered, “I ran into Sara.”

“Sara!” John was surprised to hear her name.

Compare this second exchange to our ten reasons to include dialogue in your novel and you’ll find it adheres to seven of the ten rationale on the list.  Can you identify the seven it does match? If so, you’re well on your way to understand the use of dialogue in novels.

Once you’ve learned how to write effective dialogue, you’ll see there is a secret in how it relates to your plot. As with the mention of Sara, turning points are often found within your dialogue. That is, things don’t often just happen to characters, characters tell each other what transpires or is about to transpire.

A “rule” found within the craft of writing says dialogue should comprise as much as fifty percent of your book, specifically your word count. Now we all know there are no rules in writing, but the idea does offer an indication of how powerful and meaningful dialogue is to your novel. Therefore, it is one of aspects to the craft of writing you should spend a great deal of your time to study and learn.

I hope you know by now I wish you only best-sellers.

C. Patrick Schulze

Author of the emerging novel, “Born to be Brothers.”