Monday, April 19, 2010

How to Clarify Your Novel Writing

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by C. Patrick Schulze

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The essence of good writing is found not in the elegance of the writing but rather in the clarity of the writing. And clarity may have a purpose which you’ve not considered. Not only does it influence how those who read your novel understand and enjoy it, but clarity in writing can even have an effect upon your search engine rank. If your context and spelling are inadequate, your SEO may suffer. Who knew our seventh grade English teachers understood more than we realized?

Allow me to identify some of more onerous of the many clarity in writing issues.

The Dangling Particle: Remember that one from middle school English class? Until I began my research for this article, I could not remember what that thing was. A dp, as it’s known, occurs when an verb and noun are linked together in an incorrect manner. As you can see from the following example, there is no noun for the verb “run,” so it sounds as if that verb is associated with the rain.


     Trying to run the race, the rain began to fall in heavy sheets.

Incorrect Pronoun Reference: This can happen when a writer uses a pronoun to refer to another word but does make clear to which word, or antecedent, it relates. The example that follows is unclear as to whether the teenagers resented the store or loiters.


     The store prohibited loiters, which many teenagers resented.

A Comma Splice: This is when a writer connects two separate clauses with a comma. To fix this, you should insert a period or connect the clauses with a word such as “and” or “because.” You may also have to restructure both sentences. Your example of an incorrect splice follows.

     I fell in love with her, she carries herself with such grace.

Comma Usage in a Series: When you have three or more items in a series, you should use a comma between each one, even before the “and.” You may wish to note this differs in journalistic writing where they use one less comma. Your correct example:

     Bring the lantern, tent, and sleeping bag.

Tense Errors: This occurs when you do not indicate with clarity when an action took place. The example below is nebulous as to when the event actually happened, for we cannot tell if John left before Susanne arrived or when she arrived or even afterwards. To correct this you’d rewrite the sentence or insert the word, “had,” after, “John.”


     Susanne arrived, but John left.

Homonyms: Homonyms are words that sound alike but mean different things. The problem, of course, is your spellchecker won’t catch them. You have to read each word of your novel, aloud, to insure you catch these things. Here are your examples:

     Read vs. reed
     Write vs. right
     To vs. too
     Hear vs. here

Missing Words: As before, there’s not much you can do about this except read your novel aloud, word by word. Is this example correct or incorrect?


     Why do you say we to the moves this evening?

Alright vs All Right. There is no, “alright,” in formal writing, all right? Over time, the word “alright” has become acceptable in informal writing, but it is still considered incorrect in novel writing.

The Ellipsis: The ellipsis is that symbol made up of three periods in a row. In writing, it means words are missing and it’s most common usage is in quotes. It also represents a thought that is incomplete, a pause in speech, or a sentence that fades into silence. You should be cautious when you use it in your novel, however. Should you use this punctuation mark too often it soon overpowers the page and makes for difficult reading. Consider using character actions to indicate incomplete thoughts and statements, rather than the ellipse.


Today I’ll end with the famous “ie” vs “ei” issue. The rule we all learned in grammar class still holds true today. “I” before “e” except after “c.” Works every time, guys.

The clarity of your writing can be of utmost consequence to your writing success. The acceptance of your novel and even your search engine optimization may well hinge upon it. Do you need to spend some time and study your grammar once again?

So, what common writing errors do you find and how have you learned to overcome them?

Until we speak again, I wish for you only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers”

Wednesday, April 14, 2010

How to Promote Your Writing with Technology

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by C. Patrick Schulze

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The world of writing is about to roll over in the grave it doesn’t know it’s in yet. The writing industry is on fire and undergoing cataclysmic alterations to its landscape due to the advancement of technology. And everyone involved with writing, agents, publishers, book stores, readers and those who do the writing, are caught up in this technological conflagration. It is my opinion the landscape that emerges from this titanic struggle will look very different than the one with which we are now familiar. The industry will survive, no doubt, but in a vastly altered state from the one we see today. As to those who do the writing, I believe they will become business people who write, rather than writers who do business. In fact, this alteration has already begun in earnest as even traditionally published authors are now required to do their own marketing.

With this in mind, it becomes evident writers should embrace this technology if they wish to enhance their marketing efforts. Here’s some thoughts I garnered on how to do that.

As a writer, you should consider using podcasting and videocasting to promote your novel. Even Simon and Schuster said this was necessary. Here’s why.

First and foremost, people spend a lot of their time on the Internet which is already transportable. Even more, the future of the Internet is video. In fact, video search is growing in popularity at an astonishing speed.

If you’ve paid attention to how to market books in today’s environment, you know the new attitude toward sales is all about the human connection. This link builds trust between people and trust is a critical element in marketing. With this in mind, video is about as personal as we can get without being there.

The best aspect of video is it’s demographics. From Elites TV, you’ll find video demographics are “53% male/47% female. 55% urban with median income of $74K. Nearly 70 percent are college educated, 47% are married, median age is 33, 71 percent are employed.” Pretty strong marketing core, wouldn’t you say? And best of all, these are the people who buy the books.

Would you like one more reason to get into video casting? Few authors do it. That leaves you with a larger piece of that pie. Keep in mind as the younger writers among us come up, they’ll use video and leave those who don’t in the dust.

How do you get involved with videocasting? It’s simple, really. Pick up a video camera at your favorite electronics outlet then talk into it and upload it to YouTube. After that, promote the hell out of it. Check out Gideon Shalwick’s article GetYourVideoOnline.com for more information.

An offshoot to video is a book trailer. Joanna Penn of TheCreativePenn.com has a nice article on how to create your book trailer at BOOK TRAILERS: 11 steps to make your own.

Next, you should consider podcasting as a marketing tool. Podcasting is about as easy a thing as there is to do. You download FREE RECORDING SOFTWARE from Audacity, pick up a microphone and start talking.

Why podcast? Well, with the advent of the IPod and its multitude of copycats, your audience can take you with them anywhere they go. It’s free and the spoken word has a great deal of impact. However, one of its most important features is it makes you read your work aloud. This technique has magnificent powers of influence over your writing. I can almost guarantee your writing will improve by the simple act of podcasting. To get an idea of how this translates into real life, check out BlogTalkRadio.

I have one last comment for you on book marketing in this gilded age of the Internet. Check out THIS INFORMATION from Joanna Penn for even more help. After all, much of my research for this article came from her.

Oops, I have one more one last comment. Fortune favors the bold, my friends. Be bold and embrace the technologies of writing and your writing career has a better chance for success. Until we meet again, I wish for you only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”


Monday, April 12, 2010

How to Drive Traffic to Your Blog

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by C. Patrick Schulze

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With the emergence of self-publishing as a viable form of authorship, it behooves the writer to learn how to market his work for maximum success. One of the initial steps you should consider is blogging. Once that marketing piece is in place, you then need to drive readers to your blog.

Here are some basic steps you can take to do just that.

Publish regularly. You should author articles and post them to your blog as often as possible, but no less than once a week.

Learn how to title your articles. Determine what terms and phrases people use to find information on the Internet and use those to title what you write. I first started with Google Adwords and then began to keep a database of those terms and words people use to find my blog. Can you guess what the number one phrase is?

Populate your blog posts with subscription options. Most of us are aware of the RSS feeds but you might also consider an email subscription service like Feedburner.

Try some article marketing. Think about writing article for sites like EZine or Scribd.com and others. As long as you place a link to your blog in the article, it’ll drive traffic to your blog.

Offer to guest post for other bloggers. Just this past Friday Elizabeth S. Craig was kind enough to allow me to guest post. Of course, she’s posting on my site in just a few days. These reciprocal arrangements encourage people to read both blogs so it builds readers for each party.

Consider if you should place a link under your email signature. Now everyone who sees your emails will be exposed to your blog. And you never know who knows whom.

Link your posts to Twitter, Facebook, LinkedIn and any other social networking sites to which you subscribe. As long as they serve your target market, it’ll help build your blog.

You may wish to add a button that allows your reader to retweet your posts. This encourages their followers to find you. I’m been remiss with this but will pick it up this week.

Read other blogs within your market and comment on them. People do tend to read article comments and everyone who does will see the link to your blog.

Build an email list of people who visit and comment. Send an email announcement to each of these people whenever you have a new article posted.

You might also implement share buttons on your blog posts. If you allow your readers to connect with you on various social networking sites, it’ll generate word of mouth advertising for you. One person did this for me on Stumbleupon and I received more than four thousand hits in one day, by far my best day relative to hits.

If this is a topic that holds interest for you, keep an eye out for this blog as I’ll be doing more on this subject soon.

So, what are your favorite tools to drive readers to your blog?

Until we speak again, you know I wish for you only best-sellers.

C. Patrick Schulze
Author of the emerging novel, “Born to be Brothers.”